Promote Kentucky’s agricultural and industrial sectors throughout Mexico, stimulating demand, increasing awareness, developing distribution channels and purchasing relationships for Kentucky companies.

Prepare market analysis and market research for Kentucky companies.

Provide assistance to Kentucky companies participating in trade promotional events in Mexico.

Research and identify potential distributors, agents, representatives, licensees, and joint-venture partners for Kentucky companies.

Participate in trade shows, trade missions, technical conferences, and other trade promotional events in Mexico related to Kentucky companies.

Exhibit catalog displays of Kentucky companies at the Mexico office.

Generate and distribute trade leads to Kentucky companies on a regular basis.

Provide customized business appointments for Kentucky businesses visiting Mexico.

Provide current information on business, legal, economic, and political developments in Mexico, particularly with regard to NAFTA.

Develop and maintain contacts with Mexican industry leaders, chambers of commerce, trade associations, and government organizations.

Continually develop and update information/resource center, including databases, directories, profiles of Mexican companies, Kentucky company literature, etc.

Promote Kentucky as an attractive state for direct foreign investment.

Promote Kentucky’s tourism industry.